Essay - Catálogos, 1997


After the huge and successful modernization of Argentina in the 1990's, the expectation was not that the achievements would be destroyed but rather strengthened, with enhanced consciousness of the country's productive originality. This essay –written before the destruction of the economic system that reinserted Argentina in the world– discusses the very relevant great issues of production and employment. Argentina , heir to an immense cultural patrimony, can use that richness to create differentiated production and promote in this way its brand name on the global market.

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